Website design
ADVERTISING DESIGN
copywriting
MUSIC/
VIDEO PRODUCTION
PROJECTED 90 DAY RESULTS
100
Leads Generated
$16,500
Revenue Increase
40+
Termite Treatments
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I identified a major growth opportunity for Gold Star Pest Solutions business to pivot into the B2B market.
I developed a complete 90-day go-to-market strategy, including audience targeting, budget allocation, and realistic performance projections based on industry benchmarks.
I designed a set of Meta Ads, for the purpose of targeting construction companies & contractors who may be actively searching for termite specialists. I delved deep into research to find companies to target, based on zip codes, interests, occupations, frequented locations, and other valuable data, to construct together the ideal client to target for Gold Star.
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Prior to working with Goldgate, Gold Star had no presence online. While Gold Star is an established business, the lack of online presence made it difficult for certain information about their company to be known, without a time consuming phone call. I designed a site intended to answer most questions, book inspections, and educate the public about pests.
To shift the focus on the niche of construction soil treatment, I designed a responsive landing page, independent of the main site, to funnel Gold Star's ideal client (construction contractors) to visit, upon running the ad.
The page is designed to be responsive, clean, tap into the psyche of a construction company's needs, and encourage contractors to reach out.
I compiled a targeted email campaign, with a list of targeted emails to contact over the course of the next 90 days. I reached out to these contractors on behalf of Gold Star, using the specialized email address that I set up with the website.
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100
Leads Generated
$16,500
Revenue Increase
40+
Termite Treatments